Join Matt Heinz and Katie Foote, Drift SVP Revenue Marketing

The shift to digital buying is changing how we market and sell to customers – and the role of marketing as we know it. Buyers are more self-sufficient, tech-savvy, and knowledgeable about their choices than ever before. And, according to a recent report from Drift, 73% of executives say it’s on marketing to lead businesses through this new digital era. To succeed, marketers must embrace their role as revenue leaders. They must adopt new technologies to connect with buyers and identify new paths to revenue.

During this webinar, you’ll learn:

How revenue marketing aligns marketing, sales, CS, and the C-suite
The secret to breaking down organizational silos 
Drift’s journey to revenue marketing and the hard-learned lessons we gained along the way

Matt Heinz

President

Heinz Marketing

Matt brings 20+ years’ marketing, business development and sales experience. He is about measurable results, greater sales, revenue growth, product success and customer loyalty. Matt is a dynamic, engaging speaker and repeat-winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers.

Katie Foote

SVP Revenue Marketing

Drift

Katie is an intrinsically motivated SVP of Revenue Marketing, bringing 15+ years of experience in problem-solving, execution, and iterative solutioning. She believes heavily in traditional marketing tactics, including corporate messaging/positioning, product marketing, customer marketing, and strategic campaigns. She attributes this to her success in building and leading large, distributed teams and collaborating with senior-level executives.

Webinar: Grow Smarter with Revenue Marketing