As more buyers are involved in the purchase decision, extending the length of time it takes to decide, it creates a more complex buying journey for sellers. This complex buying journey requires a new approach to how go-to-market teams align and coordinate their actions. While the marketing and sales teams still need a healthy separation, they need seamless alignment.
But this comes with its challenges. Learn from some of the industry’s best sales and marketing leaders on what common alignment fails they face in their organization and how they overcome them. Learn how they were forced to:
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An early trendsetter in sales development and inside sales before it was fashionable. Sally is CSO and Partner at The Bridge Group helping B2B tech companies get the most out of their SDR and inside sales teams. Named Consulting Provider of the Year, 5 years in a row, by the American Association of Inside Sales Professionals.