The Marketing Automation Satisfaction Benchmark Report

The bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. In this benchmark study we conducted with InsightSquared, we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. You'll learn:

• How are today’s marketers reporting marketing’s impact
• How satisfied are they with the reporting tools at their disposal
• What’s missing and what’s next?