Guide to Intent-Based Marketing:

With both buying committees growing and the length of buying cycles increasing, it’s clear that understanding your buyers is critical to see any kind of success in both marketing and sales efforts. We need to think more critically and listen to our buyers in this thing we like to call: Intent-Based Marketing.

In this guide, you’ll learn how to:

• Understand intent data to enhance your lead profile
• Discover new target prospects based on intent
• Utilize effective lead scoring to accurately depict where in the funnel your buyers are currently
• Pick the right intent data provider to fit your goals and objectives