Marketing Technology Planning Guide

Marketing technology enables demand generation and customer engagement workflows. The vast array of technologies are overwhelming and often confusing. Marketers are increasingly accountable for revenue performance and planning is critical for success.


  • Aligning marketing tech with the strategy
  • Enablement and readiness
  • What’s needed? What are you already using?
  • Data management, integrations, and analytics
  • Operational success

Download our Marketing Technology Planning Guide to learn the 9 steps for successful revenue operations.