Marketing Research:

Heinz Marketing surveyed B2B Marketing and Sales professionals to understand how they measure success with revenue performance. The insights show critical findings including:

• The impact when marketing organizations have increased responsibility for revenue goals.
• Alignment between marketing and sales teams impacts revenue performance.
• Success factors for improved revenue performance.
• Ability to perform against success factors.
• Performance metrics different sales and marketing teams use to measure marketing success.
• Priority ranking of performance metrics used by marketing organizations.
• Value and effectiveness of using performance metrics.
• Confidence ratings that the right mix of performance metrics are used.