The 2018 State of B2B Event Marketing

An event may look like an array of unconnected ideas from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business. This report explores how companies utilize events to drive greater pipeline, sales, and revenue, and uncover the gaps that impede success. In this report you'll learn about:

• The importance of events and why it's increasing
• The different between importance and effectiveness
• The impact events have on the business