Secrets to Successful Cold Calling

Gone are the days when you could pick up the phone and successfully pitch someone on your product or service cold. Gone are the days when a prospect will take 20-30 minutes out of their day, unannounced, to hear your presentation.

But if you think cold calling is dead, you’re doing it wrong.

Calling new prospects still works, but the way you approach it has to be right. This guide will show you some strategies and insights including:

– The four Cs of effective cold calling

– Six reasons cold prospects will want to take your call

– Four essential steps before cold-calling a new prospect