That’s where this book comes in. The idea was to provide a loosely organized set of ideas, insights and best practices that get you thinking about your sales strategy (as well as the underlying tactics) in a fresh way. You can read the book front to back, or just flip through and find something of interest today.
Get in, get out.
But when you’re done with a particular chapter or article, take a few moments to make the connection back to your business. These topics are meant to introduce an idea, knead it a bit to help you understand the context, intent and objective, then give you the space to personalize the implications for your business, your job or your career.