Growth doesn’t just come from new logos—it comes from knowing your buyers better at every stage.

B2B prospects and customers are signaling their needs long before they ever fill out a form. The question is: are your teams aligned to act on those signals?

In this interactive webinar, join Matt Heinz (President, Heinz Marketing), Julie Persofsky (Growth Advisor, Achieve Exponential Growth), and Trey Harnden (Enterprise Account Manager, Folloze) as we unpack how leading revenue teams are using behavioral and intent signals to fuel both pipeline creation and customer expansion.

You'll learn:
  • How to decode buyer behavior—across both prospects and customers—to uncover hidden opportunities
  • Misconceptions that keep go-to-market teams from effectively using intent signals
  • How to activate signal-based plays across sales, marketing, and customer success
  • Real-world examples of how companies are growing faster by turning insight into action throughout the entire buyer/customer journey
Whether you’re trying to fill the funnel or deepen customer relationships, this session will help you turn intent into impact—across the full buyer journey.
We look forward to having you!

Register now!

Speaker 1

Julie Persofsky

Growth Advisor and CEO

Achieve Exponential Growth

Julie is a revenue strategist that helps companies simplify their Go-to-Market strategy in order to grow more effectively. Offering fractional and advisory services she navigates the convergence of pivotal GTM components: Customer Success, Sales, and Marketing (SMUCCESS). She highlights their interconnectedness, propelling organizations towards more effective growth strategies.

Speaker 2

Matt Heinz

President

Heinz Marketing

Matt is a results-driven expert with 20+ years of experience in marketing, business development, and sales across various company sizes and industries. He’s dedicated to helping clients achieve tangible outcomes including increased sales, revenue growth, product success, and customer loyalty. As the founder of Heinz Marketing, he specializes in pinpointing opportunities to create a more predictable pipeline.

Speaker 3

Trey Harnden

Enterprise Account Manager

Folloze

Trey is a go-to-market leader specializing in account-based marketing and partnerships at Folloze, where he helps B2B teams deliver personalized, scalable buyer experiences. He also serves as a GTM advisor for ForgeX and contributes to the ABM community through the Folloze ABX Masterclass. Outside of work, Trey is an avid ski mountaineer exploring the Pacific Northwest backcountry.