Top-performing teams don’t chase attention—they earn trust across the journey.

Engaging today's B2B buyer is harder than ever. Sales cycles are longer. Attention is fragmented. And traditional marketing tactics aren't cutting through. But some revenue teams are adapting - and winning - by rethinking how they connect with buyers across the journey. 

In this interactive webinar, sponsored by PathFactory, join Matt Heinz (President, Heinz Marketing), Patricia DuChene (Head of Marketing, Sendoso), and Andrew Reed (Director of ABM, AVEVA) as they share how they're building trust, increasing conversion rates, and shortening sales cycles by creating content and campaigns that truly resonate.

You'll learn:
  • What today's top performing teams are doing differently to engage modern buyers
  • How content strategy and sales enablement are evolving together
  • The role of personalization and signal intelligence in building trust and accelerating decisions
  • Tactical examples of what's working - and what's not - from real customer journeys
Whether you're navigating a slow pipeline or looking for smarter ways to drive engagement, this conversation will offer practical, peer-led insights you can put to work immediately.

We look forward to having you!


Register now!

Speaker 1

Patricia DuChene

Head of Marketing

Sendoso

Patricia is a seasoned revenue executive with expertise in scaling GTM teams and driving growth across global B2B organizations. At Sendoso, she helps lead strategic gifting and buyer engagement, creating meaningful, conversion-driving moments throughout the sales journey. Her leadership blends operational rigor with a sharp understanding of what today’s buyers need to build trust and take action.

Speaker 2

Matt Heinz

President

Heinz Marketing

Matt is a results-driven expert with 20+ years of experience in marketing, business development, and sales across various company sizes and industries. He’s dedicated to helping clients achieve tangible outcomes including increased sales, revenue growth, product success, and customer loyalty. As the founder of Heinz Marketing, he specializes in pinpointing opportunities to create a more predictable pipeline.

Speaker 3

Andrew Reed

Director of ABM

AVEVA

Andrew is a driven senior marketer with over a decade of experience in the B2B technology sector. As Account Based Marketing Director at AVEVA, he leads the global ABM function, driving commercial growth through innovative, results-driven strategies. His expertise lies in aligning sales and marketing, using data and signal intelligence to personalize outreach and accelerate buyer journeys.