How do successful B2B practitioners use ABM to drive more reliable revenue for their business?

For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success—and facing new challenges.

#FlipMyFunnel and Heinz Marketing partnered to find out how has ABM changed in 2018, and what these findings mean for how ABM will mature throughout 2019. Read the 2018 State of Account-based Marketing report to learn more about:

  • Top challenges ABM programs face
  • Most common goals of ABM programs
  • Opportunities for more precise target account selection
  • Changing investments in ABM budgets and technology

Get your copy of the report now!