The Event Marketing Playbook

Events represent one of your biggest marketing expenditures and if executed well, they can also deliver some of the highest returns to the business. To help you maximize the ROI from your events, this playbook pulls together B2B event marketing best practices, complete with specific recommendations, tactics, checklists and more to streamline execution and improve results.

The playbook, created in partnership with Certain, will help you plan for and improve execution of your events by discussing 8 specific strategies around:

  • Account-Based Marketing
  • Data
  • Content
  • Promotion
  • Engagement
  • Metrics
  • Technology
  • Mobile

Download the playbook and drive measurable business results from events in 2018 and beyond.