Marketing Performance Management Research

Heinz Marketing surveyed B2B Marketing and Sales professionals to understand how they measure success with revenue performance. The insights show critical findings including:

  • The impact when marketing organizations have increased responsibility for revenue goals.
  • Alignment between marketing and sales teams impacts revenue performance.
  • Success factors for improved revenue performance.
  • Ability to perform against success factors.
  • Performance metrics different sales and marketing teams use to measure marketing success.
  • Priority ranking of performance metrics used by marketing organizations.
  • Value and effectiveness of using performance metrics.
  • Confidence ratings that the right mix of performance metrics are used.

Download the survey report and see how companies are tracking revenue performance and measuring success.