To find out, PathFactory and Heinz Marketing have partnered to uncover how B2B marketing leaders engage the buyer’s journey. Read the report and learn:
- How involved your marketing leader peers get in the decision-making process
- What considerations they make when pursuing a solution
- What role content plays in their buying process
- What drives their ability to make better decisions
Knowledge is power. Understand what your peers are doing and gain the insight to change, improve, and, ultimately, raise the bar not only for your organization, but for the industry at-large.