"How do my peers make buying decisions?"

It’s a question that’s on the mind of many of today’s B2B marketing leaders. What’s their involvement like throughout the purchasing process? What drives their ability to make better buying decisions? How do they play a more value-added role within their organization? And, of course, where do you stand compared to them?

To find out, PathFactory and Heinz Marketing have partnered to uncover how B2B marketing leaders engage the buyer’s journey. Read the report and learn:

  • How involved your marketing leader peers get in the decision-making process
  • What considerations they make when pursuing a solution
  • What role content plays in their buying process
  • What drives their ability to make better decisions

Knowledge is power. Understand what your peers are doing and gain the insight to change, improve, and, ultimately, raise the bar not only for your organization, but for the industry at-large.