Understand B2B Buying Committee Dynamics

When thinking about how you sell and market your solutions, you might think you're only addressing the person who signs on the dotted line. But today, there's likely a whole group of individuals in the background who possess significant influence and decision-making power when making a purchase.

To effectively drive the buyer's journey forward, how is your organization staying ahead to effectively sell in today and tomorrow's B2B landscape?

In this guide, you will learn:

  • How to effectively map your buying committee
  • Differences in persona classification
  • The importance of detractors
  • And more!

Time to get started. Download the guide today!