You’ve got your 2026 planning doc open. But how do you ensure it successfully drives revenue growth — not just more activity? 

Join Heinz Marketing President Matt Heinz, Numentum CEO and founder Dan Swift, and Lytho Chief Strategy and Market Officer Helen Baptist for a candid, unscripted fireside conversation on 2026 planning. Each brings a unique lens across marketing strategy, sales adoption, and executive alignment, and all three share lessons they wish they’d known earlier. 

 

Join us as they candidly explore: 

  • Where growing mid-market teams often under-plan vs. over-execute and how to fix it 
  • Practical ways to bridge strategy and execution across marketing, sales, and leadership 
  • Why buyer engagement strategies need to shift in 2026 and what that means for your go-to-market approach and revenue teams 
  • What they'd tell their younger selves about sales and marketing planning that actually works 

This open Q&A is built for revenue, marketing, and GTM leaders seeking real talk on how to scale smarter and avoid spending Q1 undoing your Q4 plans. 


We look forward to having you!

Register now!

Speaker 1

Dan Swift

CEO & Founder

Numentum

Dan Swift is the Founder of a Buyer Experience consultancy helping global enterprises transform how sales and marketing engage modern buyers. A former LinkedIn and Sprinklr executive, he helped launch Sales Navigator and scale Sprinklr to over $500M ARR. Dan brings deep expertise in bridging strategy and execution, empowering revenue teams to align, adapt, and drive predictable growth.

Speaker 2

Matt Heinz

President

Heinz Marketing

Matt is a results-driven expert with 20+ years of experience in marketing, business development, and sales across various company sizes and industries. He’s dedicated to helping clients achieve tangible outcomes including increased sales, revenue growth, product success, and customer loyalty. As the founder of Heinz Marketing, he specializes in pinpointing opportunities to create a more predictable pipeline.

Speaker 3

Helen Baptist

Chief Strategy & Market Officer

Lytho

Helen Baptist is a seasoned GTM leader, helping organizations align on a customer-first, Go-to-Market approach resulting in predictable growth. A veteran SaaS leader with four successful exits, she’s known for turning strategy into action and guiding teams through transformation. Helen brings a pragmatic, strategy-first, execution-focused lens to scaling smarter in fast-changing markets.