Marketing is entering a new phase that is defined less by tools and more by how those tools work together.

In his latest research, including "Martech for 2026" and "The New Martech Stack for the AI Age", Scott Brinker (Analyst and Advisor, chiefmartec) explores how AI is reshaping not just what marketers do, but how marketing organizations are structured, how decisions get made, and how we go-to-market efficiently. From the rise of agentic AI, to the shift from rigid “stacks” to more composable and data-driven systems, the fundamentals of marketing operations are being rewritten in real time.

In this conversation, Matt Heinz (President, Heinz Marketing) sits down with Scott Brinker to unpack what’s signal versus noise in today’s AI and martech landscape, and what leaders should actually do about it.

They'll explore:

  • Why the “martech stack” is giving way to more flexible, composable systems
  • What agentic AI means for marketing workflows, roles, and outcomes
  • The growing importance of data, context, and orchestration as competitive differentiators
  • Where most organizations are still early, and where leading teams are already pulling ahead
  • How to make practical progress without chasing every new tool or trend

If you’re trying to balance day-to-day performance with long-term transformation, or simply make sense of the pace of change, this conversation will help ground the hype and clarify where to focus next.

We look forward to having you!

Register Today

Matt Heinz

President

Heinz Marketing

Matt is a results-driven expert with 20+ years of experience in marketing, business development, and sales across various company sizes and industries. He’s dedicated to helping clients achieve tangible outcomes including increased sales, revenue growth, product success, and customer loyalty. As the founder of Heinz Marketing, he specializes in pinpointing opportunities to create a more predictable pipeline.

Scott Brinker

Analyst & Advisor

chiefmartec

Scott Brinker is a leading voice on marketing technology and the evolving intersection of AI, data, and operations. As an Analyst and Advisor of chiefmartec, he is known for his widely referenced research on the future of marketing systems. Scott helps marketing leaders make sense of rapid change, focusing on how to simplify complexity, connect data and tools, and build more effective, adaptable GTM strategies.