Full-Funnel Marketing: How to Impact Every Stage of the Buyer’s Journey


Thursday, June 16th, 2016

The Lake Union Café, 3119 Eastlake Ave E

Seattle, WA 98102

3:00 - 6:30pm



Marketing success today requires far more than delivering leads to sales – it requires a full-funnel approach that addresses every stage of the buying journey and sales process. We are going back to the basics to address specific best practices, habits and proven methods used by modern B2B marketers to increase the measurable impact of their work.




Join us for this full agenda with speakers, panelists and a complimentary happy hour to close it all out:

3:00 - 3:30 – Check-in

3:30 - 4:15pm – Speaking:
Megan Heuer of SiriusDecisions

4:30 - 4:50pm – Speaking:
Jon Miller of Engagio

5:00 - 5:45pm – Panel Discussion:
Sangram Vajre
Michael Korch
Emily Wingrove
Christine Vermes

5:45 - 6:30pm – Cocktail Happy Hour to network and mingle

P.S. don’t worry, there will be breaks in between all sessions to refill libations and grab some snacks

Meet our Speakers 

Heuer-Headshot-250x250-Sirius-2016.pngMegan Heuer

VP and Group Director


Megan is a sales and marketing thought leader with more than 20 years of industry and professional services experience. Megan’s goal is to help clients bridge the divide between best-practice theory and real-world requirements to deliver exceptional buyer and customer experiences.

Prior to SiriusDecisions, Megan was a consultant with Satmetrix Systems, the leader in customer loyalty solutions and co-developer of Net Promoter, the gold standard metric for linking loyalty and revenue growth. Megan also spent five years as manager of marketing and sales effectiveness for Praxair, where she worked with the two functions to improve performance in demand creation, communications, customer research and sales enablement.

Jon-Miller-head-shot-250x250-Engagio-2016.pngJon Miller 

CEO, Co-founder


Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an "all-in-one" platform for account based marketing. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.

He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including Engagio's Clear and Complete Guide to Account Based Marketing and Marketo’s Definitive Guide to Marketing Automation.

Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Sangram Vajre

Co-founder & CMO


Terminus is the leading B2B Account-Based Automation software enabling companies to put their message in front of the right decision makers through account-based marketing across all digital channels.

Christine Vermes

VP and Head of Marketing

Full Circle Insights

Full Circle Insights delivers Marketing Performance Management solutions that provide actionable intelligence with funnel analytics and attribution data to optimize your marketing mix.

Emily Wingrove

Director of Marketing


Social123 is a social sourced data solution that offers the largest and most accurate B2B contact database available.



About our past events...


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