Hey Thomas,
 

Feeling behind on AI-powered content creation? Join our upcoming webinar with Andy Crestodina of Orbit Media, where he will share many of the prompts he's found helpful and that can super-power your production. Join us tomorrow, Wednesday, March 27th, at 12 PM PT! We hope to see you then.

As always, check out the rest of our content below!

Cheers,
Matt
 
 
 
Beyond Limits: The Power of Content and Insights to Ignite Your Engine for Growth
 
On-Demand
 
Your ultimate edge? How well you know your buyer. With intent data, you open the doors to the minds of your audiences, illuminating insights into who they are, what they want, and when they want it. How can you decipher the signals and win the race for a buyer's attention, time, and trust?

 
Watch Now
 
 
Maria Geokezas
   
2024-03-15
 
This blog post emphasizes the need for alignment between marketing, sales, and customer success teams, known as the "Power Trio," to deliver value-driven experiences. Strategies for vertical and horizontal collaboration are outlined to ensure effective communication and gather diverse insights.
 
   
 
 
 
Tom Swanson
   
2024-03-06
 
ChatGPT is a powerful tool, but can it make a workflow? Sorta. The tool is great for a start, but struggles to visualize and work in partnership on a project like this. See below for prompts, diagrams, and some funny responses.
 
   
 
 
 
Sarah Threet
   
2024-03-07
 
Follow a journey that demystifies the process of executing a propensity model with AI tools, discussing steps from choosing an AI platform to model deployment, emphasizing the accessibility of predictive analytics tools for marketers without extensive statistical knowledge.
 
   
 
 
Heinz Marketing Insights on LinkedIn
 
Posted by Matt Heinz

Think you have a dashboard problem? You probably have an alignment problem.

I've had numerous conversations with marketing leaders this year seeking the "perfect" dashboard to demonstrate marketing's impact on the organization. Attribution is an ongoing challenge, and thankfully the data we have available to tell marketing's impact story continues to improve.

But the problem isn't better reporting. Despite improvements in attribution precision and multi-touch insights, the wall of disbelief persists. And unless we can create and sustain alignment across the c-suite, CEO and board, better reports is just busy work.

This won't be done with a report or even data. It starts way back at your organization's fundamentals. Corporate strategy, market opportunity, category/industry maturity, net-new vs retention/ARR prioritization.

Alignment is way more about change management and consensus on business fundamentals/priorities than it is about reporting.
 
 
 
Can AI streamline accountability structures?
 
This post walks you through an exercise of using AI to create an accountability structure (aka RACI). I'll share the prompts I used, how I adjusted them to better fit what I wanted, and my takeaways from the experiment.
 
Elevating Your B2B Game: Proactive Customer Marketing Strategies To Start Today
 
Proactive B2B customer marketing involves anticipating client needs through various programs. Combining customer focused programs into a comprehensive strategy is crucial for holistic client engagement and retention in the B2B space, catering to industry specifics and business objectives.
 
10 Fundamentals Even Prolific Writers Should Review
 
Writers can often get caught in habitual pitfalls. It’s good to revisit fundamental principles to combat falling for those traps. Here are 10 writing and editing fundamentals to remember to review.
 
 
 

Upcoming and Recurring Events
 
What: As presented at Social Media Marketing World: It’s famous for speed, but that’s not the only reason to use generative AI. Join our webinar featuring Orbit Media’s Andy Crestodina to learn how AI can help you create content for your website that is more targeted, more comprehensive, and more effective without needing the lift of an entire content marketing team.
When: Tomorrow, Wednesday, March 27th at 12PM PT | 3PM ET

What: Join Matt Heinz, Founder & President of Heinz Marketing, Steven Craig, Director of Revenue Operations at Highspot, and Julia Braun, Director of Enterprise Procurement at Highspot, as they address these common pain points and delve into the transformative power of a modern revenue tech stack in overcoming these challenges.
When: Anytime, this is on-demand
 
What: We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
When: Thursdays at 11:30 AM

What: Join us for an exclusive Inner Circle fireside session where we delve into positioning frameworks and the step-by-step process of building a sales pitch that reflects your positioning. Discover how to make a clear and compelling case for why prospects should choose you over the competition, guided by the brilliant April Dunford.
When: Second Wednesday of each month
Who: If you are a current or past client and would like to attend, please give your engagement manager a call or email us at [email protected]

What: Our meetings are an open space for CMOs to come together with peers and discuss timely, crowd-sourced topics. Recording is prohibited to allow for open communication. All registrants undergo an approval process.
When: Fridays 5:00 or 8:00 AM
Who: If you're a CMO and want to join this growing community of peers, register at the link above.⬆️

What: Join us for another wide-ranging discussion about all things marketing, sales, customer journeys, NEAT Selling, SKO season, interest rate predictions, Caitlin Clark, gratitude journals, sales enablement and more. As always not necessarily in that order.
When: Fridays at 7:00 AM

All times show in Pacific Time.
 
 
 
 

Heinz Marketing, Inc. - 8201 164th Ave NE, STE 200 Redmond, WA 98052 United States

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